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In this episode, I speak with Jenny Haskel, who is the Knowledge & Insights Lead for Deloitte Sports Business Group, where she works to give organizations a competitive edge in the sports market. Jenny was a standout college soccer player at Northwestern University, and recently moved to the UK to join Deloitte’s Sports Business group in Manchester. At Deloitte, Jenny provides insights into the trends and challenges that underpin activity in all aspects of the business of sports and explores unique opportunities for organizations to proactively target these trends. She is a main contributor to Deloitte’s inaugural ‘Future of Sport’ report as well as the Annual Review of Football Finance. So please listen as I ask Jenny about what her clients are saying about sports and climate change, the rise of women’s sports, recent trends and future directions in sports business, and how businesses can help sustain sport for generations to come.
